Types of Backlinks In SEO and How To Gain It

Backlinks are one of the most practiced words in the world of search engine optimization (SEO). Numerous bloggers who have started a blog/website recently, often strive to understand what the term “backlink” means.


In SEO positioning, the backlinks or links are of eminent importance, being vital to carry out the strategy of any project and showing the way to contribute relevance to your web page. These are links or links that point from other web pages to yours, to bring authority and relevance to Google. Let’s go a little deeper into them.

When we talk about SEO Off Page, we talk about backlinks, as this is the most important part of SEO Off Page. Generating incoming links to your site is important. More the incoming links the more the reputation your website will have.

You should also choose the backlinks that have the highest quality, that is, those coming from sites with more reputation. The quality is much more significant than the number of incoming links.

Their quality can punctuate backlinks, and depending on this the incoming connection will improve the positioning of our website to a greater extent. But as always happens, getting quality inbound links is not a simple task, the question then is:

Strategy to get backlinks or external links?

Before going into detail, let me briefly explain some terms used in Backlink SEO:

  • Link Juice:

link juice transfer using nofollow tag

It is a slang term suggesting how valuable a particular link (within site or from one to another) is or could be. When a web site associated with your articles, it transfers “link juice.” This link juice helps with the ranking, and also improves the domain authorization.

  • No-Follow Link:

When a site associated to another, but the link has a no-follow label, It does not transfer link juice. No-follow links are useless for the ranking of a page. Usually, a website owner uses this tag when he is connecting out to an untrustworthy site.

  • Do-Follow Link: As the name indicates, all the links that you add to a site post are do-follow links, and they pass link juice.
  • Low-standard links: These are links that come from accumulated sites, automated/spam sites. These links do more harm than good.
  • Linking Root Domains: This indicates web links are coming to your site from single domain. Even if a website relating to your site five times, it will be seen as one connected root domain.
  • Internal Links: Internal links are the weblinks that move from one side to another within the same domain. The process is interlinking.
  • Anchor Text: Anchor text is the clickable text in a hyperlink. Anchor text backlinks work well when you are attempting to rank for specific keywords.

If you’ve ever worked on SEO, you have possibly sent out back link requests. The task is quite simple: just ask a site for the link.

But this is not a foolproof craft. Usually, these requests can because of “no high priority” or your email get lost. Also, sometimes they deny your claim or the answer you get won’t be the kind of you want.

So what should you do???

Create a backlink request that is undesirable to turn down. Once you know what a particular site owner is looking for, it becomes a lot simpler. Writing a good link request is crucial if you want to get high-quality backlinks.

Learn what site owners want:

Some sites fail to get links just because they can’t pitch themselves well. Sites won’t give backlinks to anyone with anything. They consider both the tone and the article or site content. Pitch of asking is key to success. Let me tell you what they want to see in your requesting Email:

What advantages does the web site make?

The reason why any site owner allows backlinks is to help themselves too.

It is crucial for a great link building approach, so every site wants to have the best links.

To gain an external link, you have to convince the site owner what advantages they will get.

Let us find out what site owners look for:

  • The content is similar to their website.
  • Content is thorough, accurate and in-depth.
  • It is content well written/arranged.
  • The site is legal and accepted everywhere.

This was the basic Idea about backlinks. Now let’s see the classes of backlinks:

Backlinks classes:

  • Nofollow links:

Although they may seem less appealing since they do not transmit authority, do carry web traffic and also having both types of backlinks is positive for SEO since they promote naturalness.
If you only have links “dofollow” Google may perceive that the links are forced, artificial or Unnatural.

nofollow dofollow backlinks in seo

  • Do follow” or follow links:

The page that links us is a broadcasting authority, i.e. sends its support to find relevant content on the landing page. In turn, we are establishing connections between web pages promoting to the searchers the work of recognizing the subject of the contents.

Next: How to Gain Quality links For Better SEO

           Backlinks Advantages other than SEO



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